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Creativity

How to promote creativity in a business?

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Creativity or generating new ideas helps businesses to become more innovative, when these ideas are practically implemented in products or services. Lubart T. & Stenberg R. (1999) show that

Creativity = Originality + Value.

To develop originality in employees and discover the added value of ideas, it is necessary to provide such environment and atmosphere that spark creativity.

There are several factors contributing to creativity in a business: Read More