{"id":4391,"date":"2023-10-23T14:08:25","date_gmt":"2023-10-23T11:08:25","guid":{"rendered":"https:\/\/www.marketingangels.lv\/?p=4391"},"modified":"2024-01-09T16:02:16","modified_gmt":"2024-01-09T14:02:16","slug":"darba-saksana-ar-google-analytics-4-ga4","status":"publish","type":"post","link":"https:\/\/www.marketingangels.lv\/lv\/darba-saksana-ar-google-analytics-4-ga4\/","title":{"rendered":"Darba s\u0101k\u0161ana ar Google Analytics 4 (GA4): Rokasgr\u0101mata ies\u0101c\u0113jiem"},"content":{"rendered":"

Digit\u0101l\u0101 m\u0101rketinga un tie\u0161saistes uz\u0146\u0113m\u0113jdarb\u012bbas pasaul\u0113 liel\u0101k\u0101 noz\u012bme ir tie\u0161i datiem. Lai pie\u0146emtu pamatotus l\u0113mumus un optimiz\u0113tu j\u016bsu darb\u012bbas tie\u0161saist\u0113, j\u0101izprot, k\u0101 lietot\u0101ji izmanto j\u016bsu vietni vai lietotni. Tie\u0161i tam varam izmantot Google Analytics 4 (GA4). Neatkar\u012bgi no t\u0101, vai esat uz\u0146\u0113muma \u012bpa\u0161nieks, m\u0101rketinga speci\u0101lists vai vienk\u0101r\u0161i interes\u0113jaties par lietot\u0101ju uzved\u012bbu, GA4 ir sp\u0113c\u012bgs r\u012bks, kas var sniegt v\u0113rt\u012bgu ieskatu par j\u016bsu tie\u0161saistes auditoriju. \u0160aj\u0101 pam\u0101c\u012bb\u0101 ies\u0101c\u0113jiem m\u0113s pirmaj\u0101 sesij\u0101 iepaz\u012bstin\u0101sim j\u016bs ar GA4 pamatiem, lai pal\u012bdz\u0113tu s\u0101kt ce\u013cu uz datos balst\u012btiem pan\u0101kumiem.<\/p>\n

Kas ir Google Analytics 4 (GA4)?<\/strong><\/h3>\n

Google Analytics 4 (bie\u017ei sa\u012bsin\u0101ti apz\u012bm\u0113 k\u0101 GA4) ir jaun\u0101k\u0101 Google t\u012bmek\u013ca anal\u012bzes platformas iter\u0101cija. Tas ir Universal Analytics (UA) p\u0113ctecis, kas pied\u0101v\u0101 p\u0101rliecino\u0161\u0101ku, n\u0101kotn\u0113 v\u0113rstu pieeju lietot\u0101ju uzved\u012bbas izseko\u0161anai un anal\u012bzei t\u012bmek\u013ca vietn\u0113s un lietotn\u0113s.<\/p>\n

K\u0101d\u0113\u013c izv\u0113l\u0113ties GA4? Kas to padara \u012bpa\u0161u?<\/strong><\/h3>\n

Var\u0113tu rasties jaut\u0101jums, k\u0101p\u0113c jums b\u016btu j\u0101p\u0101riet uz GA4, ja jau izmantojat Universal Analytics. Turpin\u0101jum\u0101 sniegtas da\u017eas galven\u0101s at\u0161\u0137ir\u012bbas, kas padara GA4 at\u0161\u0137ir\u012bgu:<\/p>\n

    \n
  • Notikumos balst\u012bta izseko\u0161ana:<\/strong> GA4 p\u0101rorient\u0113 uzman\u012bbu no lapu skat\u012b\u0161anas uz notikumiem. Tas noz\u012bm\u0113, ka varat vispus\u012bg\u0101k izsekot lietot\u0101ju darb\u012bbu, tostarp pogu klik\u0161\u0137us, videoklipu skat\u012bjumus, failu lejupiel\u0101des un daudz ko citu.<\/li>\n
  • Uzlabota lietot\u0101ju izseko\u0161ana:<\/strong> Izmantojot GA4, jums b\u016bs viegl\u0101k izsekot lietot\u0101jiem da\u017e\u0101d\u0101s ier\u012bc\u0113s un platform\u0101s. M\u016bsdienu ier\u012b\u010du un kan\u0101lu daudzveid\u012bbas pasaul\u0113 tas ir \u013coti svar\u012bgi.<\/li>\n
  • Ma\u0161\u012bnm\u0101c\u012b\u0161an\u0101s un prognoz\u0113\u0161anas metrikas:<\/strong> GA4 izmanto ma\u0161\u012bnm\u0101c\u012b\u0161anos, lai sniegtu ieskatu un prognozes par lietot\u0101ju uzved\u012bbu, t\u0101d\u0113j\u0101di \u013caujot viegl\u0101k noteikt tendences un iesp\u0113jas.<\/li>\n
  • Priv\u0101tuma iev\u0113ro\u0161ana:<\/strong> GA4 ir izstr\u0101d\u0101ts, paturot pr\u0101t\u0101 lietot\u0101ju konfidencialit\u0101ti, iev\u0113rojot main\u012bgos konfidencialit\u0101tes noteikumus un lietot\u0101ju v\u0113lmes.<\/li>\n<\/ul>\n

    Darba s\u0101k\u0161ana ar GA4<\/strong><\/h3>\n

    Iepaz\u012bsimies ar GA4 lieto\u0161anas pamatiem:<\/p>\n

    1. Izveidojiet \u012bpa\u0161umu GA4:<\/strong><\/p>\n

      \n
    • Pierakstieties sav\u0101 Google Analytics kont\u0101.<\/li>\n
    • Noklik\u0161\u0137iniet uz “Administrators”.<\/li>\n
    • Slej\u0101 “\u012apa\u0161ums” atlasiet “Izveidot \u012bpa\u0161umu”.<\/li>\n
    • Izpildiet nor\u0101d\u012bjumus, lai iestat\u012btu savu jauno \u012bpa\u0161umu GA4.<\/li>\n<\/ul>\n

      \"\"<\/p>\n

       <\/p>\n

      2. Sa\u0146emiet izseko\u0161anas kodu:<\/strong><\/p>\n

        \n
      • P\u0113c \u012bpa\u0161uma iestat\u012b\u0161anas sa\u0146emsiet izseko\u0161anas kodu.<\/li>\n
      • Lai s\u0101ktu v\u0101kt datus, \u0161is kods ir j\u0101pievieno j\u016bsu vietnei vai lietotnei. Ievietojiet to t\u012bmek\u013ca lapu <galvenes<\/strong>> sada\u013c\u0101 vai integr\u0113jiet to sav\u0101 mobilaj\u0101 lietotn\u0113.<\/li>\n<\/ul>\n

         <\/p>\n

        \"\"<\/p>\n

        3. Nav<\/strong>ig\u0101c<\/strong>ija GA4 saskarn\u0113:<\/strong><\/p>\n

          \n
        • Kad izseko\u0161anas kods ir ievietots, varat s\u0101kt iepaz\u012bt GA4 saskarni.<\/li>\n
        • Galven\u0101s sada\u013cas ir “Re\u0101l\u0101 laika” skats t\u016bl\u012bt\u0113jai inform\u0101cijai, sada\u013ca “P\u0101rskati” padzi\u013cin\u0101tai anal\u012bzei un sada\u013ca “Notikumi” lietot\u0101ju darb\u012bbu izseko\u0161anai.<\/li>\n<\/ul>\n

          4. Pamata metrikas:<\/strong><\/p>\n

            \n
          • GA4 jau uzreiz pied\u0101v\u0101 b\u016btiskus r\u0101d\u012bt\u0101jus, piem\u0113ram, lietot\u0101ju sesijas, lapu skat\u012bjumus un atl\u0113cienu r\u0101d\u012bt\u0101jus.<\/li>\n
          • Izp\u0113tiet \u0161os r\u0101d\u012bt\u0101jus, lai g\u016btu s\u0101kotn\u0113ju priek\u0161statu par savu auditoriju.<\/li>\n<\/ul>\n

            5. Notikumu izseko\u0161ana:<\/strong><\/p>\n

              \n
            • Viena no GA4 stipraj\u0101m pus\u0113m ir sp\u0113ja izsekot notikumiem. Notikumi var b\u016bt da\u017e\u0101di, s\u0101kot no konkr\u0113tu pogu klik\u0161\u0137iem un beidzot ar video atska\u0146o\u0161anu.<\/li>\n
            • Notikumu izseko\u0161anas iestat\u012b\u0161ana ir b\u016btiska, lai detaliz\u0113ti izprastu lietot\u0101ja darb\u012bbu.<\/li>\n<\/ul>\n

              6. Piel\u0101go\u0161ana:<\/strong><\/p>\n

                \n
              • GA4 \u013cauj jums izveidot piel\u0101gotus notikumus un iestat\u012bt izseko\u0161anu, pamatojoties uz j\u016bsu unik\u0101lajiem uz\u0146\u0113m\u0113jdarb\u012bbas m\u0113r\u0137iem.<\/li>\n
              • Apsveriet, k\u0101das lietot\u0101ja darb\u012bbas ir vissvar\u012bg\u0101k\u0101s j\u016bsu uz\u0146\u0113mumam, un attiec\u012bgi iestatiet piel\u0101gotus notikumus.<\/li>\n<\/ul>\n

                7. Lietot\u0101ja raksturojums:<\/strong><\/p>\n

                  \n
                • Lietot\u0101ja raksturojums \u013cauj apkopot papildu inform\u0101ciju par lietot\u0101jiem, piem\u0113ram, demogr\u0101fiskos datus, intereses un lietot\u0101ja ID.<\/li>\n
                • Izmantojiet lietot\u0101ju raksturojumu, lai efekt\u012bvi segment\u0113tu un sasniegtu savu auditoriju.<\/li>\n<\/ul>\n

                  Secin\u0101jumi<\/strong><\/h3>\n

                  Google Analytics 4 ir jaud\u012bgs r\u012bks, kas uz\u0146\u0113mumiem un tirgot\u0101jiem \u013cauj pie\u0146emt datos balst\u012btus l\u0113mumus. \u0160aj\u0101 ce\u013cved\u012b ies\u0101c\u0113jiem esam aprakst\u012bju\u0161i GA4 \u012bpa\u0161uma iestat\u012b\u0161anas pamatus, izseko\u0161anas koda ievieto\u0161anu un navig\u0101ciju saskarn\u0113. \u0160is ir tikai GA4 lieto\u0161anas s\u0101kums, t\u0101lab, iedzi\u013cinoties t\u012bmek\u013ca anal\u012btikas pasaul\u0113, jums b\u016bs v\u0113l daudz iepaz\u012bstamu un apg\u016bstamu lietu.<\/p>\n

                  N\u0101kamaj\u0101s sesij\u0101s piev\u0113rs\u012bsimies progres\u012bv\u0101k\u0101m t\u0113m\u0101m, piem\u0113ram, notikumu izseko\u0161anai, auditorijas segment\u0113\u0161anai un prognoz\u0113\u0161anas anal\u012bzei, lai pal\u012bdz\u0113tu jums piln\u012bb\u0101 izmantot GA4 potenci\u0101lu. Gaidiet turpm\u0101ku inform\u0101ciju un padomus par to, k\u0101 izmantot datu priek\u0161roc\u012bbas, lai g\u016btu pan\u0101kumus tie\u0161saist\u0113.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Digit\u0101l\u0101 m\u0101rketinga un tie\u0161saistes uz\u0146\u0113m\u0113jdarb\u012bbas pasaul\u0113 liel\u0101k\u0101 noz\u012bme ir tie\u0161i datiem. Lai pie\u0146emtu pamatotus l\u0113mumus un optimiz\u0113tu j\u016bsu darb\u012bbas tie\u0161saist\u0113, j\u0101izprot, k\u0101 lietot\u0101ji izmanto j\u016bsu vietni vai lietotni. Tie\u0161i tam varam izmantot Google Analytics 4 (GA4). Neatkar\u012bgi no t\u0101, vai esat uz\u0146\u0113muma \u012bpa\u0161nieks, m\u0101rketinga speci\u0101lists vai vienk\u0101r\u0161i interes\u0113jaties par lietot\u0101ju uzved\u012bbu, GA4 ir sp\u0113c\u012bgs r\u012bks, […]<\/p>\n","protected":false},"author":3,"featured_media":4451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalais-marketings"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/4391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/comments?post=4391"}],"version-history":[{"count":8,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/4391\/revisions"}],"predecessor-version":[{"id":4471,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/4391\/revisions\/4471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/media\/4451"}],"wp:attachment":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/media?parent=4391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/categories?post=4391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/tags?post=4391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}