Neskatoties uz to, ka j\u016bs p\u0113t\u012bsit vienus un tos pa\u0161us datus, turpm\u0101k\u0101 r\u012bc\u012bbas strat\u0113\u0123ija<\/strong> var iev\u0113rojami at\u0161\u0137irties. T\u0101d\u0113\u013c \u012bpa\u0161i svar\u012bgi ir pareizi<\/strong> interpret\u0113t rezult\u0101tus, jo pret\u0113j\u0101 gad\u012bjum\u0101 tas var novest pie nepareiziem optimiz\u0101cijas l\u0113mumiem un neparedzama galarezult\u0101ta.<\/p>\n T\u0101tad audits! \u0160odien es cent\u012b\u0161os jums pal\u012bdz\u0113t to veikt patst\u0101v\u012bgi un iesp\u0113ju robe\u017e\u0101s pareizi saprast, ko ar to visu dar\u012bt t\u0101l\u0101k!<\/p>\n Pirmais jaut\u0101jums, uz kuru jums vajadz\u0113tu god\u012bgi atbild\u0113t:<\/strong><\/p>\n Ja jau \u0161aj\u0101 posm\u0101 nav skaidras izpratnes, k\u0101d\u0113\u013c j\u016bs to dar\u0101t un k\u0101 m\u0113r\u012bt rezult\u0101tus, tad vislab\u0101k ir aptur\u0113t rekl\u0101mas kampa\u0146as un p\u0101rdom\u0101t, tie\u0161i ko un k\u0101 dar\u012bt .<\/p>\n Ja jums ir interneta veikals, tad atbilde ir pavisam vienk\u0101r\u0161a \u2013 p\u0101rdo\u0161anai<\/strong>. Bet k\u0101dai tie\u0161i? Vai ir k\u0101da \u012bpa\u0161a produktu kategorija, uz kuru j\u016bs koncentr\u0113jaties? Vai rekl\u0101ma ir izdev\u012bga? K\u0101da rekl\u0101mas t\u0113ri\u0146u atdeve j\u016bs apmierina? Vai j\u016bs sniedzat pakalpojumus? K\u0101da ir noslodze pa\u0161reiz? Un cik vajag? Cik j\u016bs esat gatavs maks\u0101t par vienu jaunu klientu?<\/p>\n Pareiz\u0101 atbilde uz \u0161iem jaut\u0101jumiem sl\u0113pjas skaidri defin\u0113t\u0101 m\u0113r\u0137\u012b \u2013 gan uz\u0146\u0113m\u0113jdarb\u012bbas, gan ar\u012b katra m\u0101rketinga kan\u0101la m\u0113r\u0137\u012b (m\u016bsu gad\u012bjum\u0101 \u2013 Google Ads. Pla\u0161\u0101k par m\u0113r\u0137iem lasiet \u0161eit [Par kampa\u0146u m\u0113r\u0137iem programm\u0101 Google Ads<\/a>]. Pam\u0113\u0123iniet noteikt SMART<\/strong> m\u0113r\u0137i p\u0113c \u0161\u012bs metodikas [Conductor<\/a>].<\/p>\n M\u0113r\u0137im vajadz\u0113tu b\u016bt pietiekami ambiciozam, bet \u012bstenojamam.<\/strong><\/p>\n Ja ir \u0161\u0101ds m\u0113r\u0137is, ir iemesls kritiski piev\u0113rsties auditam, jo tagad m\u0113s prec\u012bzi zin\u0101m, k\u0101ds rezult\u0101ts vajadz\u012bgs \u2013 CPO = 5 EUR; Transactions Y = X+X*0,25; Period: 6month.<\/p>\n Google rekl\u0101mu audita laik\u0101 m\u0113s mekl\u0113sim, kas tie\u0161i<\/strong> nedarbojas un k\u0101d\u0113\u013c<\/strong> m\u016bsu m\u0113r\u0137is nav sasniegts.<\/p>\n Strat\u0113\u0123ija \u2013 atrast, saprast un nov\u0113rst.<\/strong><\/p>\n Ja labu m\u0113r\u0137i neizdodas izvirz\u012bt uzreiz, patst\u0101v\u012bga audita veik\u0161ana b\u016bs sare\u017e\u0123\u012bt\u0101ka, bet sistematiz\u0113tas pieejas gad\u012bjum\u0101 rezult\u0101ts atmaks\u0101sies.<\/p>\n Ir divi galvenie veidi, k\u0101 noteikt kampa\u0146as bud\u017eetu:<\/p>\n Ierobe\u017eota bud\u017eeta gad\u012bjum\u0101 p\u0101rliecinieties, ka neizmetat naudu v\u0113j\u0101<\/strong> \u2013 iesp\u0113ju robe\u017e\u0101s nelietojiet pla\u0161as atbilst\u012bbas atsl\u0113gv\u0101rdus, bet koncentr\u0113jieties uz prec\u012bzu v\u0101rdu vai fr\u0101zi. Regul\u0101ri p\u0101rbaudiet sada\u013cu Mekl\u0113\u0161anas vaic\u0101jumi (Search Terms) un atjauniniet negat\u012bvo v\u0101rdu sarakstu.<\/p>\n P\u0101rbaudiet, vai jums ir pietiekami liels bud\u017eets. Ja j\u016bs izmantojat t\u0101das autom\u0101tiskas cenu noteik\u0161anas strat\u0113\u0123ijas k\u0101, piem\u0113ram, maksim\u0101lais rekl\u0101mguvumu vai klik\u0161\u0137u skaits, j\u016bs neredz\u0113siet pazi\u0146ojumu par to, ka j\u016bsu bud\u017eets nav pietiekams. Saprast, vai to vajag papildin\u0101t un cik daudz, j\u016bs var\u0113siet, apl\u016bkojot t\u0101du metriku k\u0101 zaud\u0113t\u0101 seansu da\u013ca (bud\u017eeta un ranga d\u0113\u013c). T\u0101 var saprast, kas ir j\u0101dara t\u0101l\u0101k. [Par seansu da\u013cu<\/a>]<\/p>\n Laba prakse ir izmantot savas t\u012bmek\u013ca vietnes strukt\u016bru k\u0101 paraugu kampa\u0146u veido\u0161anai Google mekl\u0113\u0161anas t\u012bkl\u0101.<\/p>\n Teiksim, j\u016bs p\u0101rdodat sievie\u0161u ap\u0123\u0113rbu. K\u0101 izveidot strukt\u016bru?<\/p>\n Apl\u016bkojiet savu t\u012bmek\u013ca vietni \u2013 j\u016bs to jau sen esat izdar\u012bju\u0161i:<\/p>\n Piem\u0113ram, sievie\u0161u ap\u0123\u0113rbam:<\/p>\n T\u0101tad \u0161aj\u0101 gad\u012bjum\u0101 mums veidojas \u010detras<\/strong> rekl\u0101mas kampa\u0146as, ar vair\u0101k\u0101m rekl\u0101mas grup\u0101m katr\u0101. Sadalot bud\u017eetu pa kampa\u0146\u0101m, varam kvalitat\u012bvi kontrol\u0113t katras pre\u010du grupas efektivit\u0101ti.<\/p>\n Ja konta strukt\u016bra neatbilst iepriek\u0161 nor\u0101d\u012btajam piem\u0113ram, tas parasti noved pie k\u013c\u016bd\u0101m konta p\u0101rvald\u012bb\u0101<\/strong> \u2013 jo sare\u017e\u0123\u012bt\u0101ka<\/strong> ir strukt\u016bra, jo gr\u016bt\u0101k<\/strong> ir veikt kvalitat\u012bvu kontroli. Veicot auditus, es bie\u017ei redzu, k\u0101 klients galu gal\u0101 pats apj\u016bk un ka paties\u012bb\u0101 kampa\u0146as s\u0101k p\u0101rkl\u0101ties \u2013 vair\u0101k\u0101s kampa\u0146\u0101s tiek pievienoti vieni un tie pa\u0161i atsl\u0113gv\u0101rdi, un klients vairs nevar izsekot t\u0101 vai cita produkta\/pakalpojuma efektivit\u0101tei.<\/p>\n No iepriek\u0161 nor\u0101d\u012bt\u0101 konta strukt\u016bras piem\u0113ra var saprast, ka rekl\u0101mas kopu skaitam ir j\u0101b\u016bt pamatotam<\/strong>. Nevajag m\u0101ksl\u012bgi to palielin\u0101t, bet ar\u012b 20 atsl\u0113gv\u0101rdi vien\u0101 rekl\u0101mas kop\u0101 nav j\u0101pievieno. Galvenais princips<\/strong> \u2013 atsl\u0113gv\u0101rdiem j\u0101b\u016bt viena un t\u0101 pa\u0161a pakalpojuma vai produkta variantiem. Ir vair\u0101kas atsl\u0113gv\u0101rdu sadal\u012b\u0161anas strat\u0113\u0123ijas, bet, nepieskaroties \u0161ai t\u0113mai, paskatieties uz tiem kritiski \u2013 vienas kopas atsl\u0113gv\u0101rdiem nevajadz\u0113tu aptvert pavisam da\u017e\u0101das t\u0113mas.<\/p>\n Katr\u0101 rekl\u0101mas kop\u0101 vajadz\u0113tu b\u016bt 2\u20133 teksta rekl\u0101m\u0101m<\/strong> un vienai dinamiskajai. Cikt\u0101l j\u016bsu rekl\u0101mas atspogu\u013co priek\u0161likuma b\u016bt\u012bbu? Ar ko j\u016bs esat lab\u0101ks par konkurentu \u2013 vai potenci\u0101lajam klientam ir iesp\u0113ja uzreiz<\/strong> to saprast? Vai ir v\u0113l\u0113\u0161an\u0101s noklik\u0161\u0137in\u0101t uz j\u016bsu rekl\u0101mas vair\u0101k nek\u0101 uz konkurenta sludin\u0101juma? K\u0101 izskat\u0101s rekl\u0101mas klik\u0161\u0137\u0161in\u0101\u0161anas r\u0101d\u012bt\u0101ji (VKS \u2013 vid\u0113jais klik\u0161\u0137u skaits)? Ja VKS ir 20 %, bet k\u0101da no rekl\u0101m\u0101m knapi sasniedz 10 %, tas var b\u016bt iemesls to aptur\u0113t un izveidot jaunu.<\/p>\n Eksperiment\u0113jiet<\/strong> \u2013 pacentieties, lai rekl\u0101mas neb\u016btu l\u012bdz\u012bgas viena otrai, bet lai t\u0101m b\u016btu at\u0161\u0137ir\u012bga doma. Piem\u0113ram, pirmaj\u0101 virsrakst\u0101 pieminiet bezmaksas pieg\u0101di, bet otraj\u0101, teiksim, atlaidi. J\u016bs var\u0113siet redz\u0113t, kas lietot\u0101jus vair\u0101k piesaista \u2013 atlaide vai pieg\u0101de<\/strong>.<\/p>\n Vai rekl\u0101m\u0101 ir skaidri izteikts aicin\u0101jums r\u012bkoties? Ko tie\u0161i j\u016bs v\u0113laties, lai klients dara t\u012bmek\u013ca vietn\u0113 \u2013 p\u0113rk, abon\u0113, izm\u0113\u0123ina bez maksas, lejupiel\u0101d\u0113?<\/p>\n P\u0101rejiet uz atskaiti Atsl\u0113gv\u0101rdi. Izv\u0113lieties kolonnu Quality Score<\/strong>. Vai ir k\u0101di v\u0101rdi, kuru v\u0113rt\u0113jums ir 5 vai zem\u0101ks? Cik daudz? Jo zem\u0101ks kvalit\u0101tes r\u0101d\u012bt\u0101js, jo d\u0101rg\u0101k j\u016bs maks\u0101jat par klik\u0161\u0137i. Zems kvalit\u0101tes r\u0101d\u012bt\u0101js nor\u0101da, ka j\u016bsu rekl\u0101ma neatbilst auditorijai. P\u0113c tam ir j\u0101nosaka, kas tie\u0161i ir nepareizi. Pla\u0161\u0101k par metriku lasiet \u0161eit: [About Quality Score]<\/a><\/p>\n Izv\u0113lieties kolonnu Landing Page Experience, un ejam t\u0101l\u0101k.<\/p>\n Rekl\u0101mas kvalit\u0101tes r\u0101d\u012bt\u0101jus ietekm\u0113 nos\u0113\u0161an\u0101s lapas kvalit\u0101te. P\u0101rbaudiet \u0161o r\u0101d\u012bt\u0101ju. Ja r\u0101d\u012bt\u0101js ir vid\u0113js un zem\u0101ks par vid\u0113jo \u2013 galvenajai lapai ir j\u0101piev\u0113r\u0161 uzman\u012bba. Padariet savu lapu atbilsto\u0161\u0101ku auditorijai. Dom\u0101jiet k\u0101 klients \u2013 cikt\u0101l j\u016bsu nos\u0113\u0161an\u0101s lapa atbilst klienta cer\u012bb\u0101m<\/strong>? Ja klients mekl\u0113 \u201cgaldu d\u0101rzam\u201d, tad vi\u0146\u0161 cer ieraudz\u012bt da\u017e\u0101dus galdus d\u0101rzam, nevis k\u0101du konkr\u0113tu galdu (produkta kart\u012bti) vai visus galdus, tostarp ar\u012b biroja.<\/p>\n Rekl\u0101m\u0101 sol\u0101t atlaidi<\/strong>? Noteikti nor\u0101diet to rekl\u0101mas nos\u0113\u0161an\u0101s lap\u0101, lai klients uzreiz saprot, ka ir nok\u013cuvis pareizaj\u0101 viet\u0101. Nos\u0113\u0161an\u0101s lapas kvalit\u0101ti ir v\u0113lams izv\u0113rt\u0113t ar\u012b p\u0113c citiem parametriem \u2013 atteikumu l\u012bme\u0146a, lejupiel\u0101des \u0101truma (\u012bpa\u0161i mobilaj\u0101s ier\u012bc\u0113s), vid\u0113j\u0101 sesijas laika, lapas ritin\u0101\u0161anas darb\u012bb\u0101m u.\u00a0tml.<\/p>\n Izv\u0113rt\u0113jiet atsl\u0113gv\u0101rdu atbilst\u012bbu<\/strong> \u2013 cik daudz v\u0101rdu ir ar pla\u0161u<\/strong> atbilst\u012bbu<\/strong>? Ja daudz, dodieties uz mekl\u0113\u0161anas vaic\u0101jumu sada\u013cu un sagatavojieties p\u0101rsteigumiem<\/strong>.<\/p>\n J\u016bs varat aug\u0161upiel\u0101d\u0113t visus mekl\u0113\u0161anas vaic\u0101jumus Excel fail\u0101 un apr\u0113\u0137in\u0101t, cik daudz naudas izt\u0113r\u0113ts neatbilsto\u0161iem vaic\u0101jumiem. Izfiltr\u0113jiet v\u0101rdus un pie\u0146emiet l\u0113mumu, \u0146emot v\u0113r\u0101 re\u0101lus datus.<\/p>\n Bie\u017ei vien var redz\u0113t, ka lietot\u0101ji mekl\u0113 inform\u0101ciju izgl\u012btojo\u0161os nol\u016bkos vai kaut ko bez maksas. Ja tas nav tas, ko j\u016bs pied\u0101v\u0101jat, tad apsveriet iesp\u0113ju nomain\u012bt t\u0101dus v\u0101rdus vai fr\u0101zes k\u0101 piem\u0113ram: bezmaksas, kas ir, l\u0113ti, wiki.<\/p>\n Neaizmirstiet nov\u0113rt\u0113t atsl\u0113gv\u0101rdus, izmantojot opciju Rekl\u0101mguvumi<\/strong>. Ja ir atsl\u0113gv\u0101rdi, kuriem kont\u0101 nav neviena rekl\u0101mguvuma, apsveriet iesp\u0113ju atteikties no tiem.<\/p>\n !!Analiz\u0113jiet v\u0101rdus, kuriem ir pietiekami daudz seansu un klik\u0161\u0137u, lai izdar\u012btu secin\u0101jumus.<\/p>\n Dodieties uz Google Analytics sada\u013cu Search Console -> Search Terms. K\u0101 lietot\u0101ji atrod j\u016bsu t\u012bmek\u013ca vietni un k\u0101 konvert\u0113jas? Kuras no \u0161\u012bm atsl\u0113gas fr\u0101z\u0113m var izmantot Google rekl\u0101mai?<\/p>\n Ja auditorija jau ir pievienota un ir ieg\u016bti pietiekami daudz datu, nov\u0113rt\u0113jiet efektivit\u0101ti. Iesp\u0113jams, cenu korekcija var uzlabot rekl\u0101mas efektivit\u0101ti.<\/p>\n Ja v\u0113l neesat to izdar\u012bjis, tad nov\u0113ro\u0161anas re\u017e\u012bm\u0101 pievienojiet m\u0113r\u0137auditoriju un p\u0113c k\u0101da laika nov\u0113rt\u0113jiet, k\u0101 konkr\u0113ta m\u0113r\u0137auditorija rea\u0123\u0113 uz rekl\u0101m\u0101m.<\/p>\n K\u0101 iet konkurentiem? Kampa\u0146as vai rekl\u0101mas kopas l\u012bmen\u012b dodieties uz atskaiti Auction Insights<\/strong> un izanaliz\u0113jiet, k\u0101 j\u016bs izskat\u0101ties uz konkurentu fona. Atcerieties, ne vienm\u0113r ir j\u0101b\u016bt pirmaj\u0101 viet\u0101 un ar 100% sesiju da\u013cu<\/strong>. Ja neizmantojat konkurenta z\u012bmolu, lai reklam\u0113tos Google, lai par\u0101d\u012btos augst\u0101k par vi\u0146u, tad, iesp\u0113jams, j\u016bs zaud\u0113jat labu da\u013cu no kvalitat\u012bvas datpl\u016bsmas. P\u0101rbaudiet konkurentu z\u012bmolu vaic\u0101jumu skaitu un s\u0101ciet r\u0101d\u012bt rekl\u0101mas. P\u0101rbaudiet, iesp\u0113jams, j\u016bsu konkurenti jau ilgu laiku r\u0101da j\u016bsu z\u012bmola rekl\u0101mas.<\/strong><\/p>\n P\u0101rbaudiet sava z\u012bmola kampa\u0146ai t\u0101das metrikas k\u0101 Impression Share un Click Share.<\/p>\n Autom\u0101tisk\u0101s k\u0101rtulas var iev\u0113rojami vienk\u0101r\u0161ot konta p\u0101rvald\u012bbu. Ja kont\u0101 redzat, ka vair\u0101kiem atsl\u0113gas v\u0101rdiem ir pie\u0161\u0137irts statuss \u201cBelow first page\u201d, tas noz\u012bm\u0113, ka j\u016bsu likmes nav pietiekamas, lai rekl\u0101mas r\u0101d\u012btos Google mekl\u0113\u0161anas rezult\u0101tu pirmaj\u0101 lap\u0101. Autom\u0101tisk\u0101 k\u0101rtula var pati sekot l\u012bdzi statusam un paaugstin\u0101t likmes nepiecie\u0161am\u012bbas gad\u012bjum\u0101.<\/p>\n Pl\u0101nojat akciju? Iepriek\u0161 sagatavojiet rekl\u0101mas ar akcijas pied\u0101v\u0101jumu un autom\u0101tiski palaidiet t\u0101s tikai vajadz\u012bgaj\u0101 laik\u0101, bet galven\u0101s iepauz\u0113jiet (ar\u012b autom\u0101tiski).<\/p>\n At\u0161\u0137ir\u012bb\u0101 no skriptiem, k\u0101rtulas var izmantot pat tie, kas tikai s\u0101k savu ce\u013cojumu Google rekl\u0101mas pasaul\u0113. Ja j\u016bs baid\u0101ties nepareizi konfigur\u0113t k\u0101rtulas, s\u0101ciet ar to, ka sist\u0113ma jums vienk\u0101r\u0161i nos\u016bt\u012bs pazi\u0146ojumu, kad nostr\u0101d\u0101s j\u016bsu izveidotais nosac\u012bjums (piem\u0113ram, atsl\u0113gv\u0101rdam ir p\u0101r\u0101k zems VKS vai, tie\u0161i otr\u0101di, VKS ir augsts, klik\u0161\u0137u daudz, bet rekl\u0101mguvumu nav). P\u0113c pazi\u0146ojuma sa\u0146em\u0161anas var\u0113siet pla\u0161\u0101k izp\u0113t\u012bt jaut\u0101jumu un pie\u0146emt l\u0113mumu.<\/p>\n Pie\u0146emsim, j\u016bs dom\u0101jat, ka kont\u0101 viss ir labi, vai glu\u017ei otr\u0101di \u2013 veicat p\u0101rbaudi. Dodieties uz r\u012bku un mekl\u0113\u0161anas josl\u0101 ievadiet vaic\u0101jumu, k\u0101 to var\u0113tu mekl\u0113t potenci\u0101lais klients. Pievienojiet vaic\u0101jumam neatbilsto\u0161us v\u0101rdus. Piem\u0113ram, \u201cplastmasas logi Daugavpil\u012b\u201d. Ja j\u016bs Daugavpil\u012b logus nemont\u0113jat, bet rekl\u0101ma par\u0101da \u2013 tas ir iemesls, lai main\u012btu iestat\u012bjumus.<\/p>\n Gad\u0101s, ka pat ar \u0161\u0101 r\u012bka pal\u012bdz\u012bbu j\u016bs varat atrast vair\u0101kas k\u013c\u016bdas. No pieredzes \u2013 var konstat\u0113t, ka svar\u012bgs atsl\u0113gv\u0101rds nejau\u0161i ir nok\u013cuvis m\u012bnus v\u0101rdu sarakst\u0101 un rezult\u0101t\u0101 cilv\u0113ki neredz j\u016bsu rekl\u0101mu. Tom\u0113r nejau\u0161\u012bbas ne vienm\u0113r ir nejau\u0161as \u2013 parasti \u0161\u0101das k\u013c\u016bdas izraisa haoss konta strukt\u016br\u0101 un pla\u0161as atbilst\u012bbas v\u0101rdu izmanto\u0161ana, t\u0101d\u0113j\u0101di zaud\u0113jot kontroli p\u0101r ierobe\u017eojo\u0161o v\u0101rdu sarakstu.<\/p>\n Ceru, ka atrad\u0101t noder\u012bgus ieteikumus sava rekl\u0101mas konta p\u0101rbaudei. Grib\u0113tos pabeigt \u0161o rakstu, veidojot fr\u0101zes \u201cUzticies, bet p\u0101rbaudi\u201d analo\u0123iju ar fr\u0101zi \u201cEksperiment\u0113, bet kontrol\u0113!<\/strong>\u201d<\/p>\n Nezaud\u0113jiet kontroli un mekl\u0113jiet neizmantotas iesp\u0113jas savai uz\u0146\u0113m\u0113jdarb\u012bbai, bet, ja ir vajadz\u012bga pal\u012bdz\u012bba ar konta auditu<\/a> un p\u0101rvald\u012bbu, \u2013 dodiet zi\u0146u! M\u0113s vienk\u0101r\u0161\u0101 un saprotam\u0101 veid\u0101 sagatavosim audita rezult\u0101tus, nov\u0113rs\u012bsim probl\u0113mas, k\u0101 ar\u012b papildus j\u016bs sa\u0146emsiet ieteikumu sarakstu, lai uzlabotu savus rezult\u0101tus.<\/p>\nVai varat skaidri formul\u0113t, K\u0100D\u0112\u013b izmantojat Google rekl\u0101mu? Kas ir labi, bet kas \u2013 slikti?<\/h2>\n
![\"\"](\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2023\/06\/shutterstock_700488421-e1594116381143-min.jpg\")
<\/p>\n\n
![\"\"](\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2023\/06\/shutterstock_757773034-scaled-e1594116440792-1536x722-min-1024x481.jpg\")
<\/p>\nGoogle Ads aud\u012bts – 13 lietas, ko vajadz\u0113tu p\u0101rbaud\u012bt jau \u0161odien:<\/h2>\n
\n
Google rekl\u0101mu bud\u017eets \u2013 K\u0100 (p\u0113c k\u0101diem principiem) bud\u017eets tiek sadal\u012bts starp kampa\u0146\u0101m.<\/h3>\n<\/li>\n<\/ol>\n
\n
\n
Google Ads kampa\u0146u strukt\u016bra \u2013 CIKT\u0100L t\u0101 ir l\u012bdz\u012bga t\u012bmek\u013ca vietnes strukt\u016brai?<\/h3>\n<\/li>\n<\/ol>\n
\n
\n
\n
\n
\n
\n
Rekl\u0101mkopas\u2013 cik rekl\u0101mas kopu ir vien\u0101 kampa\u0146\u0101?<\/h3>\n<\/li>\n<\/ol>\n
\n
Rekl\u0101mas \u2013 kritisks izv\u0113rt\u0113jums \u2013 kas \u012bpa\u0161s ir j\u016bsu sludin\u0101jum\u0101?<\/h3>\n<\/li>\n<\/ol>\n
\n
Aicin\u0101jums r\u012bkoties (Call To Action)
\n<\/strong><\/h3>\n<\/li>\n<\/ol>\n\n
Kvalit\u0101tes r\u0101d\u012bt\u0101js \u2013 k\u0101ds? Vai atsl\u0113gv\u0101rdi ir izmantoti efekt\u012bvi?<\/h3>\n<\/li>\n<\/ol>\n
\n
Landing \u2013 vai nos\u0113\u0161an\u0101s lapa atbilst rekl\u0101mai?<\/h3>\n<\/li>\n<\/ol>\n
\n
K\u0101das atsl\u0113gv\u0101rdu atbilst\u012bbas tiek izmantotas?<\/h3>\n<\/li>\n<\/ol>\n
\n
Vai j\u016bs \u0146emat v\u0113r\u0101 atsl\u0113gas fr\u0101\u017eu TOP j\u016bsu t\u012bmek\u013ca vietnes satur\u0101?<\/h3>\n<\/li>\n<\/ol>\n
\n
Auditorija \u2013 vai j\u016bs sekojat l\u012bdzi auditorijas segmentiem?<\/h3>\n<\/li>\n<\/ol>\n
\n
Konkurenti \u2013 izsekojat? Reklam\u0113jaties? \ud83d\ude09<\/h3>\n<\/li>\n<\/ol>\n
\n
<\/u> Autom\u0101tisk\u0101s k\u0101rtulas un skripti \u2013 izmantojat?<\/h3>\n<\/li>\n<\/ol>\n
\n
Diagnostika \u2013 p\u0101rbaudiet savas rekl\u0101mas, izmantojot Google Ad Preview and Diagnosis<\/h3>\n<\/li>\n<\/ol>\n