{"id":4942,"date":"2024-01-08T14:16:09","date_gmt":"2024-01-08T12:16:09","guid":{"rendered":"https:\/\/www.marketingangels.lv\/?p=4942"},"modified":"2024-01-10T17:04:34","modified_gmt":"2024-01-10T15:04:34","slug":"saciet-izprast-lietotajus-ga4-notikumu-izsekosana-un-auditorijas-analize","status":"publish","type":"post","link":"https:\/\/www.marketingangels.lv\/lv\/saciet-izprast-lietotajus-ga4-notikumu-izsekosana-un-auditorijas-analize\/","title":{"rendered":"Google Analytics 4 (GA4) apguve: Uzlabotas ieskatu iesp\u0113jas lab\u0101kai e-komercijas izseko\u0161anai, piel\u0101gotiem parametriem un notikumu optimiz\u0101cijai"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.marketingangels.lv\/lv\/saciet-izprast-lietotajus-ga4-notikumu-izsekosana-un-auditorijas-analize\/#Uzlabota_e-komercijas_izsekosana\" >Uzlabota e-komercijas izseko\u0161ana<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.marketingangels.lv\/lv\/saciet-izprast-lietotajus-ga4-notikumu-izsekosana-un-auditorijas-analize\/#Uzlabotas_e-komercijas_izsekosanas_iestatisana\" >Uzlabotas e-komercijas izseko\u0161anas iestat\u012b\u0161ana<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.marketingangels.lv\/lv\/saciet-izprast-lietotajus-ga4-notikumu-izsekosana-un-auditorijas-analize\/#Pielagotie_parametri_un_metrika\" >Piel\u0101gotie parametri un metrika<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.marketingangels.lv\/lv\/saciet-izprast-lietotajus-ga4-notikumu-izsekosana-un-auditorijas-analize\/#Pielagotu_parametru_izveide_un_ieviesana\" >Piel\u0101gotu parametru izveide un ievie\u0161ana<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.marketingangels.lv\/lv\/saciet-izprast-lietotajus-ga4-notikumu-izsekosana-un-auditorijas-analize\/#Pielagotu_metriku_ieviesana\" >Piel\u0101gotu metriku ievie\u0161ana<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.marketingangels.lv\/lv\/saciet-izprast-lietotajus-ga4-notikumu-izsekosana-un-auditorijas-analize\/#Notikumu_un_konversiju_optimizacija\" >Notikumu un konversiju optimiz\u0101cija<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.marketingangels.lv\/lv\/saciet-izprast-lietotajus-ga4-notikumu-izsekosana-un-auditorijas-analize\/#Uzlabotas_notikumu_izsekosanas_metodes\" >Uzlabotas notikumu izseko\u0161anas metodes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.marketingangels.lv\/lv\/saciet-izprast-lietotajus-ga4-notikumu-izsekosana-un-auditorijas-analize\/#Konversiju_optimizacija_un_atribucijas_modelesana\" >Konversiju optimiz\u0101cija un atrib\u016bcijas model\u0113\u0161ana<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.marketingangels.lv\/lv\/saciet-izprast-lietotajus-ga4-notikumu-izsekosana-un-auditorijas-analize\/#Secinajumi_Digitalas_strategijas_pilnveidosana_ar_GA4\" >Secin\u0101jumi: Digit\u0101l\u0101s strat\u0113\u0123ijas pilnveido\u0161ana ar GA4<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Dinamiskaj\u0101 digit\u0101l\u0101s anal\u012btikas vid\u0113 lietot\u0101ju uzved\u012bbas izpratne un uz datiem balst\u012btu l\u0113mumu pie\u0146em\u0161ana ir \u013coti svar\u012bga, lai g\u016btu pan\u0101kumus tie\u0161saist\u0113. M\u016bsu ce\u013c\u0161 Google Analytics 4 (GA4) apg\u016b\u0161an\u0101 ir vedis m\u016bs no pamatj\u0113dzieniem ies\u0101c\u0113jiem l\u012bdz progres\u012bv\u0101m strat\u0113\u0123ij\u0101m pieredz\u0113ju\u0161iem lietot\u0101jiem. Ja tikko pievienoj\u0101ties mums, izlasiet m\u016bsu iepriek\u0161\u0113jos rakstus par <a href=\"https:\/\/www.marketingangels.lv\/getting-started-with-google-analytics-4-ga4\/\">GA4 pamatiem<\/a> un <a href=\"https:\/\/www.marketingangels.lv\/ga4-event-tracking-and-audience-analysis\/\">notikumu izseko\u0161anas nians\u0113m, piel\u0101gotajiem parametriem un citiem jaut\u0101jumiem<\/a>.<\/p>\n<p>Tagad s\u0101ksim apl\u016bkot padzi\u013cin\u0101tus GA4 aspektus &#8211; m\u016bsu tre\u0161aj\u0101 rakst\u0101 apl\u016bkosim uzlaboto e-komercijas izseko\u0161anu, piel\u0101gotos parametrus un metriku, k\u0101 ar\u012b notikumu optimiz\u0101ciju. \u0160\u012bs uzlabot\u0101s funkcijas pied\u0101v\u0101 padzi\u013cin\u0101tu piel\u0101go\u0161anas un ieskatu l\u012bmeni, \u013caujot jums piel\u0101got GA4 tie\u0161i j\u016bsu uz\u0146\u0113muma vajadz\u012bb\u0101m.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uzlabota_e-komercijas_izsekosana\"><\/span>Uzlabota e-komercijas izseko\u0161ana<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uzlabota e-komercijas izseko\u0161ana ir st\u016brakmens tiem, kas darbojas tie\u0161saistes tirdzniec\u012bbas jom\u0101. Sniedzot detaliz\u0113tu ieskatu lietot\u0101ju dar\u012bjumos, t\u0101 iev\u0113rojami uzlabo j\u016bsu iesp\u0113jas optimiz\u0113t klientu pieredzi un palielin\u0101t tie\u0161saistes ie\u0146\u0113mumus.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uzlabotas_e-komercijas_izsekosanas_iestatisana\"><\/span>Uzlabotas e-komercijas izseko\u0161anas iestat\u012b\u0161ana<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4>1. Instal\u0113jiet e-komercijas izseko\u0161anas datu sl\u0101ni:<\/h4>\n<ul>\n<li>E-komercijas izseko\u0161ana GA4 balst\u0101s uz datu sl\u0101ni &#8211; JSON objektu, kas sniedz kontekstu un inform\u0101ciju par lietot\u0101ja mijiedarb\u012bbu j\u016bsu vietn\u0113. Lai nos\u016bt\u012btu e-komercijas datus GA4, j\u016bsu vietn\u0113 j\u0101iek\u013cauj datu sl\u0101\u0146a kods. Datu sl\u0101\u0146a koda iek\u013cau\u0161anai ir da\u017e\u0101das metodes atkar\u012bb\u0101 no j\u016bsu vietnes sist\u0113mas vai CMS. E-komercijas platform\u0101m, piem\u0113ram, Shopify vai WooCommerce, ir pieejami \u012bpa\u0161i spraud\u0146i vai integr\u0101cijas, lai vienk\u0101r\u0161otu \u0161o procesu.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4944\" src=\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/01-1024x400.png\" alt=\"\" width=\"1024\" height=\"400\" srcset=\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/01-1024x400.png 1024w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/01-600x235.png 600w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/01-300x117.png 300w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/01-768x300.png 768w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/01.png 1138w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4>2. Uzlaboto e-komercijas birku ievie\u0161ana:<\/h4>\n<ul>\n<li>Neatkar\u012bgi no t\u0101, vai izmantojat Google Tag Manager vai tie\u0161i modific\u0113jat vietnes kodu, p\u0101rliecinieties, vai ir ieviestas uzlabot\u0101s e-komercijas birkas. \u0160\u012bs birkas izseko konkr\u0113tas lietot\u0101ja mijiedarb\u012bbas, piem\u0113ram, produktu klik\u0161\u0137us, pre\u010du pievieno\u0161anu grozam un pirkumu pabeig\u0161anu.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4948\" src=\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/02-1024x490.png\" alt=\"\" width=\"1024\" height=\"490\" srcset=\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/02-1024x490.png 1024w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/02-600x287.png 600w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/02-300x144.png 300w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/02-768x367.png 768w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/02.png 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4>3. Izmantojiet uzlabotos e-komercijas p\u0101rskatus:<\/h4>\n<ul>\n<li>Iepaz\u012bstieties ar bag\u0101t\u012bgo p\u0101rskatu kopumu, kas pieejams GA4, tostarp Iepirk\u0161an\u0101s uzved\u012bbas anal\u012bzi, Kases uzved\u012bbas anal\u012bzi un Produktu veiktsp\u0113jas anal\u012bzi. \u0160ie p\u0101rskati sniedz detaliz\u0113tu inform\u0101ciju par visu klientu ce\u013cojumu, s\u0101kot no produktu apskates un beidzot ar dar\u012bjumiem, \u013caujot jums pie\u0146emt pamatotus l\u0113mumus, lai uzlabotu iepirk\u0161an\u0101s pieredzi tie\u0161saist\u0113.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4952\" src=\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/03-1024x303.png\" alt=\"\" width=\"1024\" height=\"303\" srcset=\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/03-1024x303.png 1024w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/03-600x177.png 600w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/03-300x89.png 300w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/03-768x227.png 768w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/03-1680x497.png 1680w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/03.png 1783w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pielagotie_parametri_un_metrika\"><\/span>Piel\u0101gotie parametri un metrika<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Piel\u0101gotie parametri un metrikas pakalpojum\u0101 Google Analytics 4 (GA4) ir jaud\u012bgi r\u012bki, kas \u013cauj jums izsekot un analiz\u0113t datus, kuri nav dabiski pieejami GA4. Tas var b\u016bt noder\u012bgi, lai izsekotu konkr\u0113tus notikumus, lietot\u0101ja atrib\u016btus vai citus j\u016bsu uz\u0146\u0113mumam svar\u012bgus piel\u0101gotus datus.<\/p>\n<p><strong>Piel\u0101gotie parametri<\/strong> ir atrib\u016bti, kurus varat pie\u0161\u0137irt lietot\u0101jiem, sesij\u0101m vai notikumiem. Piem\u0113ram, varat izveidot piel\u0101gotu parametru, lai izsekotu lietot\u0101ja izcelsmes valsti, atsauces vietni vai konversijas avotu.<\/p>\n<p><strong>Piel\u0101got\u0101s metrikas<\/strong> ir kvantitat\u012bvi r\u0101d\u012bt\u0101ji, ko varat defin\u0113t, lai sekotu l\u012bdzi savas vietnes vai lietotnes veiktsp\u0113jai. Piem\u0113ram, varat izveidot piel\u0101gotu metriku, lai sekotu vid\u0113jam lap\u0101 pavad\u012btajam laikam, klik\u0161\u0137u skaitam uz konkr\u0113tu elementu vai konkr\u0113tas kampa\u0146as konversijas r\u0101d\u012bt\u0101jam.<\/p>\n<p>Piel\u0101gotos parametrus un metrikas var izmantot, lai GA4 izveidotu piel\u0101gotus p\u0101rskatus un filtrus. Tas \u013cauj jums g\u016bt dzi\u013c\u0101ku ieskatu datos un pie\u0146emt uz datiem balst\u012btus l\u0113mumus par m\u0101rketinga un uz\u0146\u0113m\u0113jdarb\u012bbas strat\u0113\u0123ij\u0101m.<\/p>\n<p>\u0160eit ir sniegti da\u017ei piem\u0113ri, k\u0101 GA4 var izmantot piel\u0101gotos parametrus un metriku:<\/p>\n<ul>\n<li>Izsekojiet konversiju avotus un noskaidrojiet efekt\u012bv\u0101kos m\u0101rketinga kan\u0101lus.<\/li>\n<li>Izsekojiet da\u017e\u0101du lietot\u0101ju segmentu uzved\u012bbu un identific\u0113jiet iesp\u0113jas uzlabot lietot\u0101ju pieredzi.<\/li>\n<li>Izsekojiet konkr\u0113ta satura vai funkciju veiktsp\u0113ju sav\u0101 t\u012bmek\u013ca vietn\u0113 vai lietotn\u0113.<\/li>\n<li>Sekojiet p\u0101rdo\u0161anas piltuves progresam un identific\u0113jiet v\u0101j\u0101s vietas konversijas proces\u0101.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Pielagotu_parametru_izveide_un_ieviesana\"><\/span>Piel\u0101gotu parametru izveide un ievie\u0161ana<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4>1. solis: Defin\u0113jiet piel\u0101gotos parametrus<\/h4>\n<ol>\n<li><strong>Atveriet GA4 Admin:<\/strong> Pierakstieties sav\u0101 GA4 un dodieties uz <strong>Admin<\/strong> &gt; <strong>Custom Definitions<\/strong> &gt; <strong>Custom Dimensions<\/strong>.<\/li>\n<li><strong>Izveidojiet jaunus piel\u0101gotos parametrus:<\/strong> Klik\u0161\u0137iniet uz pogas <strong>&#8220;New Custom Dimension&#8221;<\/strong> un izveidojiet unik\u0101lu parametra nosaukumu. Izv\u0113lieties parametra darb\u012bbas jomu &#8211; sesijas, lietot\u0101ja vai vienuma l\u012bmeni.<\/li>\n<li><strong>Nor\u0101diet parametra v\u0113rt\u012bbu<\/strong> Izv\u0113lieties parametra v\u0113rt\u012bbas ieg\u016b\u0161anas metodi. V\u0113rt\u012bbu var iestat\u012bt manu\u0101li vai izmantot REGEX, lai to ieg\u016btu no lapas URL, virsraksta vai cita konteksta.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4956\" src=\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/04-e1704715061672.png\" alt=\"\" width=\"755\" height=\"449\" srcset=\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/04-e1704715061672.png 752w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/04-e1704715061672-600x356.png 600w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/p>\n<h4>2. solis Modific\u0113jiet izseko\u0161anas kodu<\/h4>\n<p>Kad esat izveidojis piel\u0101goto parametru pakalpojum\u0101 Google Analytics, jums j\u0101nor\u0101da Google Analytics, k\u0101 to atrast j\u016bsu vietn\u0113. Tam nepiecie\u0161ams izseko\u0161anas kods. Izseko\u0161anas kods ir koda da\u013ca, kas pakalpojum\u0101 Google Analytics nor\u0101da, kas j\u0101mekl\u0113 j\u016bsu vietn\u0113.<\/p>\n<ol>\n<li><strong>Piek\u013cuve izseko\u0161anas kodam:<\/strong> Ja izmantojat Google Tag Manager (GTM), atveriet GTM konteineru un p\u0101rejiet uz attiec\u012bg\u0101s lapas vai notikuma birku, kur\u0101 v\u0113laties izsekot piel\u0101goto parametru.<\/li>\n<li><strong>Iestatiet piel\u0101got\u0101 parametra v\u0113rt\u012bbu:<\/strong> Birkas konfigur\u0101cij\u0101 atrodiet piel\u0101goto parametru sada\u013cu. Ievadiet izveidot\u0101s piel\u0101got\u0101 parametra nosaukumu un nor\u0101diet atbilsto\u0161o v\u0113rt\u012bbu, kas ir manu\u0101li iestat\u012bta vai ieg\u016bta, izmantojot REGEX.<\/li>\n<li><strong>Saglab\u0101jiet un izv\u0113rsiet izmai\u0146as:<\/strong> Saglab\u0101jiet tagu konfigur\u0101cijas izmai\u0146as un izv\u0113rsiet atjaunin\u0101to birku sav\u0101 vietn\u0113. T\u0101d\u0113j\u0101di tiks s\u0101kta piel\u0101got\u0101 parametra v\u0113rt\u012bbas nos\u016bt\u012b\u0161ana uz GA4 nor\u0101d\u012btajai lapai vai notikumam.<\/li>\n<li><strong>P\u0101rbaudiet izseko\u0161anu:<\/strong> P\u0101rbaudiet GA4 re\u0101l\u0101 laika notikumu p\u0101rskatu, lai p\u0101rliecin\u0101tos, ka piel\u0101got\u0101 parametra v\u0113rt\u012bba tiek nos\u016bt\u012bta pareizi. B\u016btu j\u0101par\u0101d\u0101s notikumiem, kuros tiek aizpild\u012bti piel\u0101got\u0101 parametra dati.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Pielagotu_metriku_ieviesana\"><\/span>Piel\u0101gotu metriku ievie\u0161ana<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1. Identific\u0113jiet galvenos veiktsp\u0113jas indikatorus (KPI):<\/p>\n<ul>\n<li>Nosakiet metrikas, kas ir vissvar\u012bg\u0101k\u0101s j\u016bsu biznesa m\u0113r\u0137iem. T\u0101s var ietvert apr\u0113\u0137in\u0101tos r\u0101d\u012bt\u0101jus, koeficientus vai citus unik\u0101lus darb\u012bbas r\u0101d\u012bt\u0101jus.<\/li>\n<\/ul>\n<p>2. Piel\u0101gotu metriku izveide GA4:<\/p>\n<ul>\n<li>L\u012bdz\u012bgi k\u0101 piel\u0101goto parametru gad\u012bjum\u0101, dodieties uz sada\u013cu &#8220;Custom Definitions&#8221; sav\u0101 GA4 un izveidojiet piel\u0101gotas metrikas. Defin\u0113jiet katras metrikas apr\u0113\u0137in\u0101\u0161anas vai apkopo\u0161anas metodi. Piem\u0113ram, varat izveidot piel\u0101gotu metriku, lai apr\u0113\u0137in\u0101tu vid\u0113jo laiku, kas pavad\u012bts konkr\u0113t\u0101 lap\u0101.<\/li>\n<\/ul>\n<p>3. Piel\u0101gotu metriku iek\u013cau\u0161ana zi\u0146ojumos:<\/p>\n<ul>\n<li>P\u0113c iestat\u012b\u0161anas j\u016bsu piel\u0101got\u0101s metrikas b\u016bs pieejamas GA4 p\u0101rskatos, \u013caujot jums analiz\u0113t un sal\u012bdzin\u0101t sniegumu, pamatojoties uz j\u016bsu unik\u0101lajiem KPI. \u0160is piel\u0101go\u0161anas l\u012bmenis nodro\u0161ina, ka j\u016bs izsekojat tie\u0161i tos r\u0101d\u012bt\u0101jus, kas j\u016bsu uz\u0146\u0113mumam ir vissvar\u012bg\u0101kie.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4961\" src=\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/05.png\" alt=\"\" width=\"927\" height=\"205\" srcset=\"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/05.png 927w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/05-600x133.png 600w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/05-300x66.png 300w, https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/05-768x170.png 768w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Notikumu_un_konversiju_optimizacija\"><\/span>Notikumu un konversiju optimiz\u0101cija<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Notikumu izseko\u0161ana un konversiju optimiz\u0101cija ir svar\u012bgas stabilas anal\u012btikas strat\u0113\u0123ijas sast\u0101vda\u013cas. GA4 papla\u0161in\u0101t\u0101s iesp\u0113jas \u0161aj\u0101 jom\u0101 \u013cauj ne tikai detaliz\u0113ti sekot lietot\u0101ju mijiedarb\u012bbai, bet ar\u012b optimiz\u0113t vietni vai lietotni, pamatojoties uz \u0161\u012bm atzi\u0146\u0101m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uzlabotas_notikumu_izsekosanas_metodes\"><\/span>Uzlabotas notikumu izseko\u0161anas metodes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Identific\u0113jiet kritisk\u0101s lietot\u0101ju mijiedarb\u012bbas:<\/strong> Papildus pamata klik\u0161\u0137iem identific\u0113jiet galven\u0101s mijiedarb\u012bbas, kas liecina par lietot\u0101ja iesaist\u012b\u0161anos vai konversijas nol\u016bku. Tas var\u0113tu ietvert mijiedarb\u012bbu ar video, veidlapu iesnieg\u0161anu vai citas b\u016btiskas darb\u012bbas, kas atbilst j\u016bsu uz\u0146\u0113muma m\u0113r\u0137iem.<\/li>\n<li><strong>Piel\u0101gotu notikumu izmanto\u0161ana:<\/strong> Izveidojiet piel\u0101gotus notikumus konkr\u0113t\u0101m lietot\u0101ju mijiedarb\u012bb\u0101m, kas atbilst j\u016bsu uz\u0146\u0113muma m\u0113r\u0137iem. Iek\u013caujiet \u0161os notikumus sav\u0101 izseko\u0161anas konfigur\u0101cij\u0101, lai apkopotu detaliz\u0113tus datus. Piem\u0113ram, ja jums ir uz video balst\u012bta platforma, izveidojiet piel\u0101gotus notikumus, lai izsekotu, kad lietot\u0101ji s\u0101k, aptur vai pabeidz skat\u012bties videoklipu.<\/li>\n<li><strong>Notikumu virz\u012bti p\u0101rskati un anal\u012bze:<\/strong> Izmantojiet GA4 p\u0101rskatus, lai g\u016btu uz notikumiem balst\u012btu ieskatu. Analiz\u0113jiet lietot\u0101ju uzved\u012bbu, sekojiet m\u0101rketinga kampa\u0146u efektivit\u0101tei un optimiz\u0113jiet savu vietni vai lietotni, pamatojoties uz \u0161iem rezult\u0101tiem. Uz notikumiem balst\u012bti p\u0101rskati var atkl\u0101t likumsakar\u012bbas, kas sniedz inform\u0101ciju par satura strat\u0113\u0123iju un lietot\u0101ju pieredzes uzlabojumiem.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Konversiju_optimizacija_un_atribucijas_modelesana\"><\/span>Konversiju optimiz\u0101cija un atrib\u016bcijas model\u0113\u0161ana<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Digit\u0101l\u0101 m\u0101rketinga pasaul\u0113 konversiju optimiz\u0101cija un atrib\u016bcijas model\u0113\u0161ana ir divi b\u016btiski j\u0113dzieni, kam ir iz\u0161\u0137iro\u0161a noz\u012bme, lai izprastu un uzlabotu klientu uzved\u012bbu. \u0160\u012bs metodes pal\u012bdz uz\u0146\u0113mumiem noteikt efekt\u012bv\u0101kos m\u0101rketinga kan\u0101lus, optimiz\u0113t kampa\u0146as un maksim\u0101li palielin\u0101t ieguld\u012bjumu atdevi (ROI).<\/p>\n<p><strong>Konversiju optimiz\u0101cija<\/strong> ir v\u0113rsta uz to, lai palielin\u0101tu iesp\u0113jam\u012bbu, ka lietot\u0101js veiks v\u0113lamo darb\u012bbu, ko d\u0113v\u0113 par konversiju. Tas var ietvert pirkuma veik\u0161anu, jaunumu abon\u0113\u0161anu vai dokumenta lejupiel\u0101di. Analiz\u0113jot lietot\u0101ju uzved\u012bbu un identific\u0113jot uzlabojam\u0101s jomas, uz\u0146\u0113mumi var optimiz\u0113t savas vietnes, m\u0113r\u0137lapas un m\u0101rketinga kampa\u0146as, lai pan\u0101ktu vair\u0101k konversiju.<\/p>\n<p><strong>Atrib\u016bcijas model\u0113\u0161anas<\/strong> m\u0113r\u0137is ir noteikt, cik liel\u0101 m\u0113r\u0101 katrs m\u0101rketinga saskares punkts ietekm\u0113 konversiju. Tas ir svar\u012bgi, jo pirms pirkuma veik\u0161anas klienti bie\u017ei mijiedarbojas ar vair\u0101kiem kan\u0101liem un saskares punktiem. Atrib\u016bcijas mode\u013ci pal\u012bdz uz\u0146\u0113mumiem saprast, kuri kan\u0101li ir visefekt\u012bv\u0101kie konversiju veicin\u0101\u0161an\u0101, un attiec\u012bgi sadal\u012bt m\u0101rketinga bud\u017eetu.<\/p>\n<h4>Konversiju optimiz\u0101cija GA4<\/h4>\n<p>GA4 pied\u0101v\u0101 vair\u0101kas funkcijas, lai pal\u012bdz\u0113tu uz\u0146\u0113mumiem optimiz\u0113t konversijas:<\/p>\n<ul>\n<li><strong>Konversijas notikumi:<\/strong> Izsekojiet galven\u0101s darb\u012bbas, kas noved pie konversij\u0101m, piem\u0113ram, pre\u010du ievieto\u0161anu groz\u0101, pirkuma pabeig\u0161anu vai jaunumu abon\u0113\u0161anu.<\/li>\n<li><strong>Konversijas ce\u013ci:<\/strong> Analiz\u0113jiet virkni notikumu, ko lietot\u0101ji veic pirms konversijas &#8211; tas pal\u012bdz uz\u0146\u0113mumiem identific\u0113t iesp\u0113jam\u0101s v\u0101j\u0101s vietas konversijas proces\u0101.<\/li>\n<li><strong>Konversijas piltuve:<\/strong> Vizualiz\u0113jiet konversijas ce\u013cu, kas \u013caus uz\u0146\u0113mumiem paman\u012bt likumsakar\u012bbas un optimiz\u0113t lietot\u0101ja pieredzi katr\u0101 posm\u0101.<\/li>\n<li><strong>A\/B test\u0113\u0161ana:<\/strong> Eksperiment\u0113jiet ar da\u017e\u0101diem vietnes vai kampa\u0146as elementiem, lai noteiktu, kuras vari\u0101cijas nodro\u0161ina augst\u0101ku konversijas l\u012bmeni.<\/li>\n<\/ul>\n<h4>Atrib\u016bcijas model\u0113\u0161ana GA4<\/h4>\n<p>GA4 pied\u0101v\u0101 da\u017e\u0101dus atrib\u016bcijas mode\u013cus, lai noteiktu da\u017e\u0101du m\u0101rketinga saskares punktu ietekmi uz konversij\u0101m.<\/p>\n<ul>\n<li><strong>Uz datiem balst\u012bta atrib\u016bcija:<\/strong> GA4 ma\u0161\u012bnm\u0101c\u012b\u0161an\u0101s algoritms analiz\u0113 lietot\u0101ja uzved\u012bbas datus, lai noteiktu, kuri saskares punkti visvair\u0101k ietekm\u0113ja konversijas.<\/li>\n<li><strong>Uz poz\u012bciju balst\u012bta atrib\u016bcija:<\/strong> Nosaka noz\u012bm\u012bbu, pamatojoties uz katra saskares punkta poz\u012bciju konversijas ce\u013cojum\u0101, pie\u0161\u0137irot liel\u0101ku noz\u012bmi agr\u0101kajiem piesk\u0101riena punktiem.<\/li>\n<li><strong>Uz laiku balst\u012bta atrib\u016bcija:<\/strong> Pak\u0101peniski samazina noz\u012bmi, kas pie\u0161\u0137irta t\u0101l\u0101kajiem konversijas ce\u013ca saskares punktiem.<\/li>\n<li><strong>P\u0113d\u0113jais klik\u0161\u0137is:<\/strong> Pie\u0161\u0137ir visu noz\u012bm\u012bbu p\u0113d\u0113jam saskares punktam pirms konversijas.<\/li>\n<li><strong>Pirmais klik\u0161\u0137is:<\/strong> Pie\u0161\u0137ir visu noz\u012bm\u012bbu pirmajam piesk\u0101riena punktam, ar kuru lietot\u0101js ir mijiedarbojies.<\/li>\n<\/ul>\n<p>Piel\u0101goti atrib\u016bcijas mode\u013ci: Uz\u0146\u0113mumi var ar\u012b izveidot piel\u0101gotus atrib\u016bcijas mode\u013cus, lai atspogu\u013cotu savus konkr\u0113tos uz\u0146\u0113m\u0113jdarb\u012bbas m\u0113r\u0137us un m\u0101rketinga strat\u0113\u0123ijas.<\/p>\n<h4>Konversiju optimiz\u0101cijas un atrib\u016bcijas model\u0113\u0161anas izmanto\u0161ana GA4<\/h4>\n<p>Efekt\u012bvi izmantojot konversiju optimiz\u0101ciju un atrib\u016bcijas model\u0113\u0161anu GA4, uz\u0146\u0113mumi var g\u016bt vair\u0101kus ieguvumus:<\/p>\n<ul>\n<li>Palielin\u0101t konversijas r\u0101d\u012bt\u0101jus: Identific\u0113jiet un optimiz\u0113jiet konversijas ce\u013cus, lai pan\u0101ktu vair\u0101k konversiju.<\/li>\n<li>Optimiz\u0113t m\u0101rketinga izdevumus: Efekt\u012bv\u0101k sadaliet m\u0101rketinga bud\u017eetu, pamatojoties uz saskares punktu efektivit\u0101ti.<\/li>\n<li>Uzlabot klientu pieredzi: Uzlabojiet lietot\u0101ja ce\u013cojumu, lai palielin\u0101tu apmierin\u0101t\u012bbu un veicin\u0101tu klientu atgrie\u0161anos.<\/li>\n<li>G\u016bt ieskatu par m\u0101rketinga rezult\u0101tiem: Izprotiet k\u0101 da\u017e\u0101di m\u0101rketinga kan\u0101li veicina konversijas.<\/li>\n<li>Pie\u0146emt uz datiem balst\u012btus l\u0113mumus: Izmantojiet datu ieskatus, lai ieg\u016btu m\u0101rketinga strat\u0113\u0123iju izstr\u0101dei nepiecie\u0161amo inform\u0101ciju un uzlabotu ROI.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Secinajumi_Digitalas_strategijas_pilnveidosana_ar_GA4\"><\/span>Secin\u0101jumi: Digit\u0101l\u0101s strat\u0113\u0123ijas pilnveido\u0161ana ar GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uzlabotas e-komercijas izseko\u0161anas, piel\u0101gotu parametru un metriku, k\u0101 ar\u012b notikumu optimiz\u0101cijas apg\u016b\u0161ana GA4 ir vair\u0101k nek\u0101 tikai prasmju apguve; t\u0101 ir strat\u0113\u0123ijas pilnveido\u0161ana. \u0160\u012bs uzlabot\u0101s funkcijas pied\u0101v\u0101 padzi\u013cin\u0101tu ieskatu, kas var main\u012bt j\u016bsu digit\u0101lo strat\u0113\u0123iju, \u013caujot pie\u0146emt pamatotus l\u0113mumus un optimiz\u0113t tie\u0161saistes rezult\u0101tus.<\/p>\n<p>Strauji main\u012bgaj\u0101 tie\u0161saistes uz\u0146\u0113m\u0113jdarb\u012bbas pasaul\u0113, lai notur\u0113tos priek\u0161\u0101, ir nepiecie\u0161ami ne tikai dati, bet ar\u012b sp\u0113ja ieg\u016bt j\u0113gpilnas atzi\u0146as. GA4 ir j\u016bsu sabiedrotais \u0161aj\u0101 proces\u0101, un m\u016bsu uzdevums ir pal\u012bdz\u0113t jums izprast t\u0101 nianses.<\/p>\n<p>Vai esat gatavi uzlabot savu digit\u0101lo strat\u0113\u0123iju? <a href=\"https:\/\/www.marketingangels.lv\/services\/digital-marketing\/\">M\u0113s esam gatavi jums pal\u012bdz\u0113t ik uz so\u013ca.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dinamiskaj\u0101 digit\u0101l\u0101s anal\u012btikas vid\u0113 lietot\u0101ju uzved\u012bbas izpratne un uz datiem balst\u012btu l\u0113mumu pie\u0146em\u0161ana ir \u013coti svar\u012bga, lai g\u016btu pan\u0101kumus tie\u0161saist\u0113. M\u016bsu ce\u013c\u0161 Google Analytics 4 (GA4) apg\u016b\u0161an\u0101 ir vedis m\u016bs no pamatj\u0113dzieniem ies\u0101c\u0113jiem l\u012bdz progres\u012bv\u0101m strat\u0113\u0123ij\u0101m pieredz\u0113ju\u0161iem lietot\u0101jiem. Ja tikko pievienoj\u0101ties mums, izlasiet m\u016bsu iepriek\u0161\u0113jos rakstus par GA4 pamatiem un notikumu izseko\u0161anas nians\u0113m, piel\u0101gotajiem parametriem [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalais-marketings"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.marketingangels.lv\/wp-content\/uploads\/2024\/01\/shutterstock_676427392-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/4942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/comments?post=4942"}],"version-history":[{"count":5,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/4942\/revisions"}],"predecessor-version":[{"id":5004,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/posts\/4942\/revisions\/5004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/media\/4967"}],"wp:attachment":[{"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/media?parent=4942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/categories?post=4942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingangels.lv\/lv\/wp-json\/wp\/v2\/tags?post=4942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}