Covebo Netherlands
Performance marketing for labour recruitment in the Netherlands
Client's objectives
Covebo needed a steady, high-volume pipeline of qualified job applications for its recruitment business — placing order pickers, welders, logistics, automotive and production workers in the Netherlands.
- Generate a consistent, high volume of qualified job applications and CV uploads
- Drive targeted traffic to covebo.lv from Latvian audiences seeking work in the Netherlands
- Maintain cost-efficient lead generation across Google Ads and Meta simultaneously
- Grow brand visibility and page following as a trusted recruitment agency
The challenge
Covebo operates in a highly competitive recruitment market, targeting Latvian job-seekers open to working abroad, with rivals bidding on the same keywords and segments. The client needed sustained lead volume month after month, across multiple job categories, while keeping cost per lead low and adapting budgets to seasonal demand.
Our solution
Marketing Angels ran a continuous, dual-channel performance programme across Google Ads and Meta, actively managed and optimised every month:
Google Ads — Search
High-intent keywords to capture active job-seekers.
Google Ads — Display & Performance Max
Broad reach, retargeting and role-specific campaigns across the network.
Meta — Facebook & Instagram
Lead-generation campaigns driving form submissions and CV uploads, with content boosting for organic amplification.
Campaign visuals
Results
Over 2.5 years of active management the campaigns delivered a steady, scalable pipeline of recruitment leads across all target roles, with cost per lead consistently driven down and lead volume up around 150% through ongoing optimisation.
Key conclusions
- Sustained optimisation compounds results — month-over-month refinement reduced CPL and increased conversions even as competition intensified.
- Dual-channel coverage maximises pipeline: Search captured high-intent candidates while Display and Meta built awareness and re-engaged passive audiences.
- Seasonal and structural agility is essential — dips tied to holidays and budget reshuffles were caught early and fixed through rapid restructuring.
For over 2.5 years, Marketing Angels has been an invaluable digital partner for Covebo Netherlands. Through targeted Google and Meta campaigns, they've consistently delivered a steady stream of (qualified) candidates for our recruitment agency in the Dutch market. Their market agility and performance-driven approach make them a genuinely great agency to work with.
Full case study on marketingangels.lv.
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