Apines Dental Clinic
Unique brand positioning and an effective marketing plan
The customer's challenge
Dr. Apine dentistry came to us after 5 years in the field. Having tried several marketing attempts, they realised they needed a professional, strategic approach. The clinic's capacity was only partially used — and being one of over 1000 dentistry clinics, how do you stand out?
- Fully employ the clinic capacity
- Stand out among over 1000 dentistry clinics
- Introduce a simple, transparent pricing policy
- Build a brand rooted in customer insight
The challenge
With capacity only partially used and fierce local competition, the clinic needed a distinctive position and a concrete plan to fill its schedule — without a big-brand budget.
Our solution
Marketing Angels rebuilt the business from its foundations — research, positioning, strategy, website and a full activity plan:
Customer research & positioning
Founded by a mother and daughter with four generations of medicine behind them, the clinic became "the first dentistry with a family feeling".
Strategy & innovative services
SOS service for acute pain, a Family card, and relaxing-music headphones — plus a simpler, transparent pricing policy.
Modern responsive website
A new site communicating the brand, an online appointment form, and an "Ask a dentist" advice section.
Campaign visuals
Results
After launching the new website and marketing activities, the clinic not only reached 100% capacity by year end but opened additional premises to double its capacity — roughly four times more customers.
Key conclusions
- A distinctive, insight-led brand position let a small clinic stand out in a crowded market.
- Innovative services and transparent pricing turned brand promise into everyday experience.
- The client's courage and active participation were decisive in bringing the plan to life.
Marketing Angels is a professional experts’ team, which helped us shape the business from the very basics — marketing strategy, brand building, and finally planning and execution. I highly appreciate their attitude, discipline and creativity in finding non-traditional ways of doing things.
Full case study on marketingangels.lv.
Want results like these?
Pick a package and we'll map it to your goals — no obligation.
See packages & pricing