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Study in Latvia

International student attraction across 7 markets

Study in Latvia

Client's objectives

Study in Latvia is the official national platform promoting Latvian higher education abroad. Marketing Angels ran two consecutive Spring Admission Campaigns targeting prospective students across 7 markets: Vietnam, Georgia, Ukraine, Italy, Germany, Sweden and Norway.

  • Drive qualified traffic to studyinlatvia.lv from target markets
  • Grow presence on Facebook, Instagram and LinkedIn
  • Sustain high engagement with study-related content
  • Support university enrolment across the spring admission cycle

The challenge

Reaching globally dispersed, education-seeking audiences across seven countries under one brand required precise multi-channel targeting and culturally resonant creative — building recognition from a low baseline (some markets generated 60–100× less traffic a year before the campaign).

Our solution

Marketing Angels executed a full-funnel, multi-platform strategy combining paid advertising with organic content management:

01

Meta (Facebook & Instagram)

Simultaneous campaigns for engagement, traffic and follower growth — student testimonial reels and animated video were the top format at the lowest cost.

02

LinkedIn

Sponsored content across all seven markets, guided by country-level demographic data.

03

Google Ads + Organic

Search and Display per country (Search CTR beat the 3.78% education benchmark), plus consistent organic posting across all three platforms.

Results

Both campaigns delivered above-target performance across every major KPI, with measurable growth between cycles demonstrating the compounding effect of sustained multi-channel activity.

7
markets in one programme
>3.78%
Search CTR vs. benchmark
2
campaigns, year on year

Key conclusions

  • Video reels are the strongest creative format for this audience — highest engagement, lowest cost per result on Meta.
  • Sustained multi-channel presence compounds over time: paid campaigns lifted organic traffic and follower growth.
  • Brand recognition built in earlier campaigns meaningfully amplified results in later ones.
Marketing Angels exceeded our expectations in helping us promote Latvia as a desirable destination for international students. Despite working under time pressure, they professionally executed a campaign targeting 7 countries. The results surpassed our initial goals.
Elīna Rubina Senior Communications Expert, Study in Latvia

Full case study on marketingangels.lv.

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