Health Travel Latvia
Digital advertising campaign across 9 European markets
Client's objectives
Health Travel Latvia promotes Latvian health tourism internationally, showcasing 43 clinics and 6 SPA facilities across key European markets.
- Drive qualified ad clicks from key European markets (Ireland, UK, Germany, Norway)
- Build brand awareness for Latvian health tourism across 9 countries
- Promote free in-person medical consultation events in Oslo, London, Birmingham and Dublin
- Drive website traffic to healthtravellatvia.lv showcasing 43 clinics and 6 SPA facilities
The challenge
Build trust in medical tourism across diverse markets with no prior brand recognition — while simultaneously running awareness, engagement and event-response campaigns across multiple countries and platforms, and achieving cost-efficient reach at scale.
Our solution
Marketing Angels designed a 3-phase integrated paid social strategy across Facebook and Instagram, tailoring objectives and creatives by market and funnel stage:
Click acquisition
Targeting GB / IE / NO / DE with specialist-led ad creatives.
Event promotion
Free in-person doctor consultation days in Oslo, London, Birmingham and Dublin — driving ad clicks and Facebook event RSVPs.
Awareness at scale
Parallel Facebook and Instagram campaigns across 9 countries: impressions for mass awareness combined with web-traffic objectives, using localised multilingual creatives per market.
Campaign visuals
Results
The campaign successfully built brand awareness and drove qualified engagement across 9 European markets, generating 191 inbound service requests between February and June 2025. Every phase met or exceeded its primary objective, with overall cost efficiency well below industry benchmarks for healthcare advertising.
Key conclusions
- Multi-phase structure drives full-funnel presence — sequencing click acquisition, event promotion and awareness built coherent visibility from first impression through to consultation intent.
- Cost efficiency exceeded expectations: €0.21 average CPC across all channels, with the web-traffic phase delivering even €0.16.
- Next priority is a Conversions stage — a conversion-optimised funnel layer to close the gap between engagement and booked appointments.
In cooperation with Marketing Angels, we successfully launched a digital campaign promoting Latvian health tourism across nine European countries. The team professionally developed the concept, visuals, and tailored ad materials, ensuring smooth communication and high-quality, timely results. We highly value their professionalism and reliability.
Full case study on marketingangels.lv.
Want results like these?
Pick a package and we'll map it to your goals — no obligation.
See packages & pricing