Health Travel Latvia

Digital Advertising Campaign

Clients’s objectives

• Drive qualified ad clicks from key European markets (Ireland, UK, Germany, Norway)
• Build brand awareness for Latvian health tourism across 9 countries
• Promote free in-person medical consultation events in Oslo, London, Birmingham, and Dublin
• Drive website traffic to healthtravellatvia.lv showcasing 43 clinics and 6 SPA facilities

Challenge

Build trust in medical tourism across diverse markets with no prior brand recognition while simultaneously running awareness, engagement, and event-response campaigns across multiple countries and platforms, and achieving cost-efficient reach at scale.

Our solution

Marketing Angels designed a 3-phase integrated paid social strategy across Facebook and Instagram, tailoring objectives and creatives by market and funnel stage:

• Phase 01: Click acquisition targeting GB/IE/NO/DE with specialist-led ad creatives
• Phase 02: Event promotion for free in-person doctor consultation days in Oslo, London, Birmingham, and Dublin driving ad clicks and Facebook event RSVPs
• Phase 03: Parallel Facebook and Instagram campaigns across 9 countries: impressions for mass awareness combined with web traffic objectives, using localised multilingual creatives per market

Results

The campaign successfully built brand awareness and drove qualified engagement across 9 European markets, generating 191 inbound service requests between February and June 2025. Every phase met or exceeded its primary objective, with overall cost efficiency well below industry benchmarks for healthcare advertising.

Key conclusions

• Multi-phase structure drives full-funnel presence. Sequencing click acquisition, event promotion, and awareness campaigns built coherent brand visibility – from first impression through to consultation intent.
• Cost efficiency exceeded expectations. €0.21 average CPC across all channels, with the web traffic phase delivering even €0.16 – strong performance for a healthcare/medical tourism advertiser.
• Next priority: add a Conversions stage. The next campaign should incorporate a conversion-optimised funnel layer to close the gap between engagement and booked appointments.