Bez tēmas

The power of brand consistency in communication

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Quite often marketing people hear that they “need to figure out something new”, “everyone is bored by this message”, “we need something new and fresh”. And there is this nagging feeling inside of us, which pushes us to start thinking about something new, fresh and different. Despite the fact that companies are obsessed by the idea of making something new, it turns out that consumers are not.

I think one of the most important and also the most difficult tasks of marketing is to maintain brand consistency in marketing activities. Brand consistency is the key to successful marketing. Read More