Meta Ads

A boosted post is a simple, paid promotion of an existing organic post on your Facebook or Instagram page. It's a quick way to increase reach, but offers limited targeting and optimization options. A Meta Ad campaign, on the other hand, is a more sophisticated and strategic approach managed through Ads Manager. It allows for advanced targeting, specific campaign objectives, and detailed performance tracking. For serious business goals, we always recommend a full ad campaign over a boosted post to ensure your ad spend is optimized for the best possible results.

We use Meta’s targeting options to help your brand reach the most relevant users. This includes:
Demographic Targeting – age, gender, location, language, relationship status, education, and where they work (including industries and job titles).
Interest-Based Targeting – connecting with users based on their interests, hobbies, and lifestyle.
Behavioral Targeting – reaching people based on purchase behavior, online activity, and device usage.
Custom Audiences – website visitors, email subscriber lists, or retargeting your existing customers.
Lookalike Audiences – finding new users who share similar traits to your most valuable customers.

The ideal budget depends on several factors, including your industry, target audience, campaign goals, and the level of competition. We'll work with you to understand your business objectives and then use our expertise to recommend a starting budget. We'll also continuously monitor your campaign's performance and provide data-driven recommendations for adjusting your budget to maximize your return on ad spend (ROAS).

While some campaigns may show early promise, it's important to be patient and allow time for the campaign to gather data and for Meta's algorithm to optimize delivery. The "learning phase" for a new campaign can take several days. We typically recommend running campaigns for at least 4-6 weeks to gather enough data to make informed optimization decisions.

This is when Meta's algorithm is actively exploring the best way to deliver your ads. It tests different audiences, placements and times of day to determine who is most likely to take your desired action (e.g., make a purchase, click a link, or fill out a form). During this period, performance can be unstable, with fluctuating costs and results.

The Meta Pixel is a small piece of code that we place on your website. It allows us to track user actions, such as page views, adding items to a cart, or making a purchase. This data is crucial for three main reasons:
1) Measure the effectiveness of your campaigns.
2) Optimize campaigns – improve targeting and ad delivery based on real user actions.
3) Build retargeting and lookalike audiences – re-engage visitors and find new customers similar to your best ones.

We track key performance indicators (KPIs) such as impressions, reach, clicks, cost per click (CPC), cost per lead (CPL), return on ad spend (ROAS), and other relevant metrics to measure and optimize your campaign performance. All campaigns are monitored in real time, and we provide monthly transparent reports with insights and recommendations for improvement.

As a full-service agency, we handle every aspect of your campaigns. While we can work with your existing brand assets and visuals, our experienced team can also create custom ad designs and engaging ad copy. We know that great creative is a key driver of success, so we focus on producing ads that not only represent your brand but also meet all platform standards.