Tolmets – Scrap metal recycling
Development and implementation of the concept and communication plan of the large annual Tolmets lottery. The main idea of the campaign – “Full wheelbarrow to Tolmets!” is inspired by Fredis’ (Latvian well-known music band “Labvelīgais Tips”) new song “Tukšu tačku” (“Empty wheelbarrow”). For a more expressive realization of the idea, of course, Fredis himself was also attracted. We created both video and audio advertising materials, as well as static and moving banners for digital channels, as well as actively communicated on Tolmets Facebook profile.