Careshop.lv – Scandinavian Vitamins & Dietary Supplements
Key brands: MÖLLER’S, Livol, Gerimax, Litozin, SalveQuick
Goal
To increase brand visibility on TikTok by creating innovative, informative and entertaining content that resonates with people interested in a healthy lifestyle.
Challenge / Solution
The health and dietary supplement market is highly competitive. Our challenge was to build an authentic and trustworthy presence on TikTok — a platform often seen as primarily entertainment-focused. We aimed to reach a new, health-conscious audience and turn engagement into real sales.
Social Media Strategy
We developed and implemented a full content cycle for TikTok — from concept to publication. This included adapting scripts for each product, filming, editing, adding subtitles and scheduling regular posts.
Scope: 24 unique TikTok videos were created and published over a set campaign period.
Advertising Activities
We ran targeted TikTok ads to grow brand awareness and attract new customers.
Technical integration: The TikTok Pixel was integrated into the website to precisely track user actions and optimize ads for purchases.
We also used TikTok ad extensions, such as:
- Banners – eye-catching visual elements placed at the bottom of videos, featuring promotions and clear calls to action (CTAs).
- Unique selling point extensions – used to boost ad effectiveness and conversion rates.
Engagement Activities
Two TikTok contests with valuable prizes were organized to increase audience engagement, expand content reach and grow the follower base.
Results and overall engagement rate:
- 1,119 new TikTok followers
- 4.7 million video views
- Average cost per click (CPC): €0.19
- Average video watch time per user: 23.47 seconds
