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Digital marketing strategy

Development of digital marketing strategy and WEB analytics

Successful online communication is not possible without careful tracing of results. WEB analytics helps with objective assessment of each communication channel’s results as well as providing valuable information about your target audience and its behavioural traits. This information shapes the very foundation of digital marketing strategy for any company.

Digital marketing – what is included in development of the strategy and plan:

  • setting SMART goals,
  • selection of the most efficient ad channels,
  • audience segmentation,
  • development of ad sets for each segment of the sales funnel.

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