Facebook is the leading social media where almost all companies can reach their target audience. To guarantee that all advertising activities are successful, one must craft smart ad campaigns, and not only individual advertisements. Professional ad campaigns can successfully promote brand awareness, increase visitor traffic, attract potential customers, increase sales volume, as well as ensure qualitative communication with the existing customers. Whereas re-marketing helps you to address those customers who have already shown interest in the company’s goods or services and increase the Conversion Rate with targeted ads.