What is digital marketing?
Digital marketing is a set of online marketing activities, which helps to promote goods and services in the market. It is also widely used to promote brand awareness.
Digital marketing
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Digital marketing (online marketing) is now an essential part of business communication. Nowadays, a successful brand communication is not possible without online presence.
Digital marketing benefits
Promote brand or product awareness
Attract more customers to a company
Reduce cost per client attraction (CPA)
Increase sales volumes
Digital marketing services and prices
Our clients
AWARENESS
INTEREST
DESIRE
ACTION
Digital marketing – AIDA model
AIDA model demonstrates a customer’s path to a purchase. Specific digital marketing channels can also be applied to each stage of the funnel:
AWARENESS
INTEREST
DESIRE
ACTION
ATTENTION or Awareness – attracting attention or promoting awareness. The best channels for these goals are Google Display, YouTube and Facebook.
INTEREST – a huge role in this stage is attributed to the company’s website since the individual is already interested and willing to learn more about your services or goods. People usually look into more information as well as compare your offer with that of your competitors. Therefore, it is crucial for the client to find your website through Google system to carry out such investigation. The Search Engine Optimization and ads in Google Search network will help with reaching this goal.
DESIRE stage’s communication goal is to shift one’s thinking from “I am interested in that” to “I need that”. To this end, use Facebook and Google display channels where the principle of remarketing is used.
ACTION – a purchase or other valuable action which can be taken by a person to accept the company’s offer. Depending on the digital marketing strategy and goals, a valuable action can be any action allowing the company to reach its digital marketing goals (e.g. purchase, filling-in account form, signs to receive news).
Zigurds Sakovičš
Pupumaiss īpašnieks
Ilona Muižniece
“Walmark” Brand manager
We highly appreciate Martians vitamins Facebook account management. The materials are always professionally made and correspond to the seasonal trends, which resulted in impressive growth of the followers’ base.My warmest thanks for “Marketing Angels” professionalism, involvement and creativity.
Jānis Valdmanis
Manager of the Dr.Apine dental clinic
Marketing Angels is the professional experts’ team, which helped us to shape business from the very basics, starting from the marketing strategy development, brand building and finally planning and execution of the marketing activities.I highly appreciate MA attitude, discipline and creativity in finding non-traditional ways of doing business.
Janne Järventausta
General Manager, Ota-Tuote Oy
"We are really happy that you are our cooperation partners. Month after month you provide really good results. Thank you for that. I believe that your good work is one of the reasons for our successful sales results in the Baltics this year"
Agita Birnbauma
General Manager Teva Baltics
Marketing Angels is our long-time, trusted one-stop marketing service partner for elevating the Teva brand within the Baltic region. They have played a vital role in the realization of several crucial projects, including Teva brand promotion, the development of our omnichannel/digital strategy, and the implementation of ESG initiatives. Their expertise in professional content creation and digital advertising has significantly bolstered our presence on social media. Thanks to the innovative solutions of Marketing Angels, our company has experienced remarkable growth and continuously positive customer engagement.
Elīna Rubīna
Senior Communications Expert, Study in Latvia
Marketing Angels exceeded our expectations in helping us promote Latvia as a desirable destination for international students. Despite working under time pressure, they professionally and convincingly executed a digital marketing campaign targeting 7 countries within and outside Europe. The results surpassed our initial goals, with significant increases in website visitors, social media followers and engagement. They proved to be reliable, professional, and creative partners.
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